The Skin Flood moisturising method: trend or marketing ploy?

Every season, social media sets new trends in skincare. Just as we got used to skinimalism, TikTok exploded with a new viral trend called "Skin Flood." Videos with this hashtag are racking up millions of views, and bloggers are demonstrating a "glass skin" effect after the procedure.

Is this just another marketing ploy to boost sales, or is it a truly effective method to combat dryness and dehydration? The UA Beauty team broke down this trend so you know the truth.

What is Skin Flood and how does it work?

The core idea of the method is the step-by-step saturation of the epidermis with moisture by layering several lightweight and concentrated products. The key feature is that each new layer is applied to damp skin.

The classic Skin Flood routine:

1. Cleansing.
2. Thermal water or hydrating mist in generous amounts.
3. Toner or essence on a damp face.
4. Mist again.
5. Serum with hyaluronic acid or niacinamide.
6. Light cream-fluid to lock in moisture.

This method works thanks to hyaluronic acid, which absorbs moisture, creating a water reservoir on the skin.

How to correctly recreate this trend

To achieve a fresh and glowing effect, it is important to follow the correct sequence of product application—from the lightest textures to the denser ones.

• Step 1: Cleansing

Use a gentle cleansing foam that doesn't cause dryness.

• Step 2: First application of moisture

After washing, generously spray a toner or mist onto your damp face.

• Step 3: Toner

Apply a thick, alcohol-free hydrating toner with gentle patting motions.

• Step 4: Hyaluronic acid activation

Spritz your face with mist and apply a hyaluronic acid serum.

• Step 5: Lock-in

Use a cream-gel or emulsion fluid to seal in the moisture and prevent evaporation.

Is it a trend or marketing?

Skin Flood is a scientifically backed method of intensive care, but it is not suitable for everyone.

Who it is for: owners of dry, dehydrated skin, especially after flights or during the winter heating season. This method quickly revives the skin and smooths out fine dehydration lines.

Who should be cautious: girls with oily or combination skin, as multi-layering can lead to clogged pores and comedones. For this skin type, a lightweight toner and serum are quite enough.

Beauty tip from UA Beauty

To try Skin Flood, you don't need to buy a lot of new products. Check the ingredients in your current makeup bag for hyaluronic acid, glycerin, and aloe vera.

To prep for makeup after your skincare routine, use lightweight primers or weightless powders from Bourjois, Max Factor, or Lumene. All the necessary beauty tools can be found in our catalog.

UA Beauty guarantees the availability of high-quality care and global trends for every girl in Ukraine. Experiment and enjoy taking care of your skin!