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Espresso and Strawberry Makeup Trends: How to Recreate Them

Modern makeup has long gone beyond simply concealing imperfections. Today, it is a true game of associations dominated by captivating aesthetics. Moving away from complex eyeshadow application techniques, girls from all over the world prefer monochrome looks inspired by their favorite drinks and summer fruits. On social media and runways, two completely different trends have become the stars: the deep, coffee-toned Espresso Makeup and the bright, romantic Strawberry Makeup.

Which of these styles suits you best, and how can you easily recreate them at home using basic products? The UA Beauty team has prepared a step-by-step guide to keep you always at the peak of fashion beauty trends.

Espresso Makeup: The Magic of Coffee Shades

Espresso makeup is an excellent choice for those who appreciate mystery, a touch of drama, and an expressive gaze. It is inspired by the rich shades of strong coffee, dark chocolate, and cozy autumn-winter evenings. This alternative to classic black smokey eyes looks softer and more expensive thanks to its brown palette.

How to Create Espresso Makeup at Home

Sun-kissed skin. Forget about excessive whitening. This style requires warm, slightly tanned skin. Use a matte or satin foundation and generously apply bronzer to your cheekbones, the sides of your forehead, and your nose.

Coffee eyes. Use a deep brown eyeliner pencil or eyeshadow on both upper and lower eyelids. Thorough blending with angled brushes creates a soft haze without sharp lines. Add a volumizing mascara.

90s-style lips. Use a brown lip liner pencil, blend it slightly toward the center, and apply a nude lipstick or clear lip gloss.

Strawberry Makeup: The Freshness of a Juicy Berry

If espresso is all about evening mystery, strawberry makeup represents freshness, youth, and sunlight. Inspired by top models, this style mimics a natural flush after a walk under a gentle sun. The main emphasis is placed on pinkish-red cheeks and the illusion of freckles.

How to Create Strawberry Makeup at Home

Dewy finish. The skin should look as hydrated as possible. Instead of a heavy cream, opt for a lightweight BB or CC cream.

Strawberry cheeks. Choose juicy pink or berry shades of blush, applying them to the apples of your cheeks and high up on the cheekbones, as well as sweeping a bit across the bridge of your nose for a "sun-kissed" effect.

Faux freckles. Draw a few dots on your nose and cheeks using a fine brow marker or a brown pencil, then gently press with your finger for a natural look.

Berry lips. Apply a pink or red tint or gloss to the center of your lips and blend it out with your finger for a "just-bitten" effect.

Which One Should You Choose?

Both makeup options are incredibly versatile, but you can adapt them to your color type and mood.

Espresso Makeup perfectly accentuates brown and green eyes, giving the gaze magnetism. It is a great choice for evening outings, business meetings, or when you need to add confidence to your look.

Strawberry Makeup suits everyone, especially blondes and those with light eyes. It will become your best beauty assistant for summer walks, dates, and daily errands when you want to look fresh without extra effort.

Creating trendy looks becomes easy when you have the right tools at hand. Teardrop-shaped soft sponges, high-quality blending brushes for eyeshadow and blush from leading brands, as well as 100% original decorative cosmetics are always available in the UA Beauty catalog.

We deliver beauty and inspiration to every city and town in Ukraine. Which look will you choose today—strong coffee or sweet strawberry? Experiment together with UABeauty!