Bourjois is a legendary French cosmetics brand founded in 1863 by Parisian actor Joseph‑Albert Ponsin, who sought to create makeup that was lighter, colorful, and designed for everyday women as much as for the stage
Later led by Alexandre‑Napoléon Bourjois, the brand revolutionized makeup with the first baked blush in the iconic round pot — "Little Round Pot" — easy to carry and perfect for daily use Today Bourjois offers over 700 products across makeup, skincare, and fragrances, sold in more than 80 countries
What Makes Bourjois Unique?
- Parisian flair with playful ease: Bright colors, lightweight textures, pocket-friendly smart formats — makeup that’s fun and chic
- A legacy of innovation: From reference-setting baked blushes to iconic foundations and mascaras that made high fashion accessible.
- Gentle on skin, high on quality: Often free of parabens, sulfates, phthalates — ideal even for sensitive skin types
- Affordable luxury: Professional-grade performance at drugstore prices — timeless elegance reinvented for all.
Signature Products
- Rouge Edition Velvet Liquid Lipstick — a velvety matte lipstick with superb longevity, comfortable wear, and standout pigmentation
- Healthy Mix Anti-Fatigue Foundation — a glow-boosting foundation infused with vitamins, hydrating and brightening the complexion — a cult favorite
- Little Round Pot Blusher — the classic round baked blusher delivering a natural flush with a light, silky finish — a beloved French bestseller
- Oh Oui! Brow Fibre Mascara — eyebrow gel with fiber applicator for fluffy yet defined brows
- Contour Edition Lip Liner, Volume mascaras, Little Round eyeshadows — renowned products appealing to women who love quality with convenience
Brand Ethos
Bourjois encourages women to express personality through beauty. With taglines like “Beauty shouldn’t be taken too seriously” and playful product names (e.g. Don’t Pink Of It!, Abrico’dabra), the brand makes makeup joyful and expressive, always rooted in its Parisian heritage