Max Factor is a timeless cosmetics brand founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz, known as the Father of Make‑up. He invented the term make‑up and designed the first film-ready cosmetic specifically for motion pictures, transforming how beauty was perceived in the 20th century
Heritage & Innovations
Working in Hollywood’s Golden Age, Max Factor crafted signature looks for icons like Marilyn Monroe, Jean Harlow, Ava Gardner, Marlene Dietrich, and Bette Davis. In 1928, he received an honorary Academy Award for his pioneering makeup technologies that catered to cinematic needs
Max Factor pioneered many foundational products: Pan‑Cake Foundation, Lip Gloss, wand-mascara, Tru-Color lipstick, Facefinity foundation, and False Lash Effect mascara—all of which helped define modern makeup routines
What Sets Max Factor Apart?
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Cinema-grade origins: Professional formulas once reserved for stars now available to everyone.
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Universal glamour: His philosophy was that women should have access to movie-star makeup regardless of social status.
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First to go mainstream: He brought cosmetic products out of the studio and into retail like no one before him
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Worn by generations of Hollywood legends, establishing Max Factor as a symbol of real beauty and timeless appeal
Signature Products & Collections
Today, Max Factor is part of Coty Inc., relaunched in 2018 and sold globally in major retailers Prominent lines include:
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Facefinity All Day Flawless Foundation — for a smooth, long-wearing finish.
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False Lash Effect Mascara — instant volume and curled lashes.
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Masterpiece Max Mascara — velvet full lash effect.
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Lipfinity — ultra-long lasting lip color up to 12 hours.
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Colour Elixir — creamy, high-shine lip color with nourishing formula
These products blend cinematic heritage with everyday performance, trusted by professional artists and beauty lovers across the globe.
Brand Mission Today
Max Factor’s legacy continues: "You are not born glamorous. Glamour is created." This ethos reflects the belief that glamour can be built through artistry and product innovation. With products that stand the test of time and global recognition, Max Factor empowers women to express their beauty on their own terms.